In a digital–first world, the use of social media in marketing is an increasingly important tool to engage with consumers.  The goal is to create aesthetically pleasing artwork that showcases the product and attracts attention to get the end-user to stop scrolling. 

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I collaborate with copywriters, category coordinators, marketing managers, and photographers to create graphics that align with our brand standards, stay authentic to the sport, resonates with the target audience, and of course, drives sales.